Selangor: the secret is out!

YAB Dato’ Menteri Besar Selangor (Amirudin Shari) reveals new campaign for the Malaysian state’s promotion

The Selangor State Government has already recognised the potential economic boost a strong tourism industry can deliver, and has articulated a bright vision for the future, with the development of Selangor’s most stunning landmarks into new, world-class tourism parks. We asked the Honourable Amirudin Shari, head of the Selangor state government, to tell us more.

Selangor has many hidden places of attractions that are off the tourist trail and you will be equally surprised by how close these places are to the city. Even the local Malaysians are surprised to nd certain new places to visit that are still unknown to most.


The target segments that have been identi ed for the year are ‘Eco Tourism’, ‘Cultural & Heritage’ and niche market consists, Medical, MICE, Cruise and Golf Tourism. Selangor received a total of 5.3 million tourists in Q3 2018. There has been a steady increase in the number of international arrivals into Selangor especially from South East Asia and Europe and this year we hope to achieve a further increase in numbers that converts to a total income (Tourism Receipts) worth more than MYR5.5bn (eds. €1.19bn). To achieve this target, Tourism Selangor has developed a global marketing initiative to support their promotional activities and increase awareness both locally and internationally. The marketing programme will include a new promotion campaign that will replace the previous campaign and has been specially developed just for this purpose called, #TakeMeAnywhere. It is a fresh branding campaign that uses digital marketing and internet. In addition, there are also other initiatives that will complement the campaign, such as new products introductions, CSR based tourism events, international roadshows, as well as international tourism events that will help create more awareness of the tourism products that are currently available in Selangor.

What are the key attractions being promoted at ITB Berlin this year?

Selangor is perfect for anyone who is looking for, not just sightseeing but also other tourism areas, Eco Tourism, Culture & Heritage and Education Tourism. These are the main areas that will be highlighted during the ITB Exhibition in Berlin. Visit Malaysia Year 2020 is merely 9 months away and Selangor is not wasting any time in getting ready for the big event. Tourism Selangor and its partners are already collaborating and have started making the necessary preparation.

Photo: YAB Dato’ Menteri Besar Selangor Amirudin Shari

Hall 26a / Stand 117