Asian low-cost airline Scoot created a precedent last year by ying from Singapore to Berlin (along with another European destination – Greece). We asked the airline’s Chief Commercial Officer, Vinod Kannan, why Scoot opted for Berlin, and how the route is performing.
Beyond providing point- to-point travel from Berlin to Singapore, we saw an opportunity to offer Scoot’s extensive network in Asia, which includes a diverse range of destinations of interest in Southeast Asia and Australia, at an affordable cost, to travellers from Germany and surrounding regions in Europe.
Berlin is an exciting up- and-coming city rich in arts and culture, housing a burgeoning youth population with travel aspirations. It is also pegged the best city in the world for millennials, something that aligns with our ethos as the airline for the young and young- at-heart. In spite of these factors, we saw that Berlin was not well-connected internationally, especially from Asia, and we saw a lot of potential in this route. So far, the response has been encouraging, performing at an average of over 85% load factor since we launched in June 2018.
With Malaysia as official partner country this year, what is the “ flow on” effect of people travelling on from Singapore to destinations in Malaysia?
Scoot currently flies to 6 cities in Malaysia (Ipoh, Kota Kinabalu, Kuala Lumpur, Kuantan, Kuching, Langkawi, and Penang) and operates over 60 weekly services between Singapore and Malaysia, which makes connections via Singapore quite convenient. This year we are also launching two new exciting destinations in Malaysia – Kota Bharu and Kota Kinabalu in July and December respectively – offering travellers from Europe even more choices from Berlin.
What are you looking to achieve at ITB Berlin?
Seeing as we only launched in Berlin less than a year ago in June 2018, having a presence at ITB Berlin – one of the world’s largest tourism trade fairs – is important in raising awareness of Scoot, our products, and our unique value propositions. In time for ITB Berlin, Scoot is launching a promotional sale from 6 – 17 March for flights from Berlin to 34 exciting Scoot destinations.
Photo: Vinod Kannan Chief Commercial Officer, Scoot
Hall 26a / Stand 122