New challenges for Japan tourism

Last year, Japan recorded 31-million international travellers, compared to 10 million international travellers back in 2013.

The interest in destination Japan is likely to continue. This is due to a combination of a weak Yen, the abolition of visas for many countries and continuous growth in air transport capacities. As an example, All Nippon Airways is adding this year routes to Vienna-Tokyo and Perth- Tokyo while Japan Airlines is returning to Seattle after more than 25 years.
With an eye on the hosting in Tokyo of the 2020 Olympic and Paralympic Games, the government targets 40 million international travellers that year. Recently Japan’s largest travel agency and tour operator JTB Corp released a forecast over inbound tourist arrivals in 2019. JTB expects that growth will reach 12% translating into 35.5 million foreign arrivals. For 2030, the government has the ambition to accommodate 60 million foreign visitors.
Another challenge is to lure travellers outside of the three big metropolitan areas consisting of Tokyo, Nagoya and the Kansai region (Osaka and Kyoto). This “golden tourism triangle” today attracts 59% of all foreign overnights.

Hall 26a / Stand 120