Malaysia Airports Holdings Bhd (MAHB) has teamed-up with Tourism Malaysia in an effort to bring more international travellers to Malaysia.
The memorandum of understanding will see both entities contributed to a fund for promotion by giving US$2.5m (MYR 10m) to fund marketing and promotion activities for airlines wishing to y to Malaysia. Tax incentives and discounts will be provided to airlines opening new routes or boosting frequencies via the Joint International Development Tourism Programme (JITDP). The initiatives cover charter flights as well as high-yield generating niche markets. Bringing more flights between Malaysia and Europe is a priority.
Last year, MAHB airports welcomed 11 new airlines offering some 40 new routes to international destinations. One of the most important events was the launching by German carrier Condor of three weekly services between Frankfurt and Kuala Lumpur, providing a non- stop connection between Germany and Malaysia.
MAHB airports thus reached a new record with over 99 million passengers, a growth of 2.5% over 2017. Kuala Lumpur International Airport alone saw close to 60 million passengers passing through its two terminals.
Hall 26a / Stand 117