Madhya Pradesh targets more European visitors

Madhya Pradesh plans to expand promotional campaigns to people living in main European cities, with the belief that the close links between the two countries and their cultures will encourage repeat visitors.

Europe is an important potential source market for tourists and Madhya Pradesh will look to sign deals at ITB Berlin 2019 with European tour operators that will see the number of visitors from the region increase further.


Madhya Pradesh is showcasing its diversity of wildlife and rich cultural heritage at ITB Berlin.
The state is home to three UNESCO World Heritage sites, the 10th century temples of Khajuraho, covered in ecstatic erotic sculpture, is a reminder of India’s ancient artistic heritage.
Millennia old Buddhist monuments can be found at Sanchi and Paleolithic cave paintings at Bhimbetka.

At ITB Berlin, Madhya Pradesh is showcasing its 25 wildlife sanctuaries, 10 national parks and six Tiger reserves, covering an area of about 10,000 sq km. Madhya Pradesh also accounts for almost 20% of India’s tiger population.

The vast tracts of forested land are also a refuge for barking deer, leopards, cheetal, wild boars, blackbucks, nilgais and crocodiles. Barasingha (literally translated to “one with 12 horns”) is a swamp deer, the state animal of Madhya Pradesh.

The Madhya Pradesh stand at ITB Berlin will see participation from some of the best accommodation providers and travel agents/tour operators from the state. The Madhya Pradesh Tourism Development Corporation (MPSTDC) will present its range of picturesque and locally- avored hotels and resorts.

Madhya Pradesh MP has already held roadshows in Frankfurt, Berlin, Hamburg, Stuttgart and Munich to promote the destination in these places.

There are currently more than 20 flights from Germany to India every day, from a variety of airlines including Lufthansa, Air India, Emirates, KLM, Jet Airways, Finnair and British Airways.

Hall 5.2b / Stand 246