Culture takes centre stage in Odisha

At ITB Berlin, a delegation representing the Tourism Board of Odisha is looking to meet and introduce a number of initiatives planned by the state for the upcoming year.

Trade partners from the tourism industry in Odisha, including travel agents, hotels/resorts and DMCs will also be exhibiting at the pavilion to showcase their products.

Odisha, an eastern Indian state on the Bay of Bengal, is known for its tribal cultures and its many ancient Hindu temples.


A land steeped in history and mythology, Odisha is already well known within India for its immense art and architecture, scenic and uncrowded beaches and unspoilt natural beauty. The ITB Berlin pavilion is highlighting the varied offerings of India’s eastern state with focus on the heritage and culture which is reflected through Konark Sun Temple, built in the 13th century. Bhubaneswar, the state’s capital, is often referred to as the “city of temples” as it is home to more than 5,000 places of worship. Taking place on July 4 this year, the Puri Jagannath Rath Yatra is described as being one of the largest religious gathering on Earth.

Odisha is also blessed with abundant natural beauty. Its offerings range from sun-kissed and uncrowded beaches such as Gopalpur, Chandipur, Puri and Konark to wildlife havens such as the Bhitarkanika Wildlife Sanctuary. Chilika, the largest brackish water lake in Asia is home to a wide variety of migratory birds and dolphins. The state was title partner for the Odisha Hockey Men’s World Cup in Bhubaneswar in 2018. Odisha Tourism said that event provided an exciting opportunity for the state to reveal its beauty, as thousands of fans from across the globe and across the country went to Bhubaneswar for the event. Odisha is a hub of culture, education and of course, sports tourism has taken this state to new heights of popularity.

Hall 5.2b / Stand 242