City Trips – a success story

Key gures from IPK’s World Travel Monitor

City trips have been the fastest- growing segment of the international leisure travel market with Europeans, Asians, North and South Americans heading for attractive destinations in nearby countries as well as overseas. Worldwide, no other form of outbound holiday has grown so strongly in the last decade. Compared to holiday trips in general, city trips grew nearly 4 times as much in this period according to IPK International’s World Travel Monitor. Since 2007, international city trips have tripled their volume reaching 190 million in 2017.

ASIA/PACIFIC AND SOUTH AMERICA AS GROWTH DRIVERS

The segment’s growth is especially driven by travellers from Asia/Pacific and South America, where the number of city breaks has multiplied by around 4 to 5 in the past 10 years. In Asia/Pacific, city trips have surpassed tour holidays as the most preferred holiday type. The strong growth from Asia/Paci c is particularly triggered by the increase of Chinese, Koreans and Japanese going on international city trips, mainly within the region. City trips by Europeans more than doubled since 2007 according to World Travel Monitor® figures. This lower growth rate compared to the other regions is due to the already high volume of international city trips undertaken by Europeans. In North America the outbound city trip segment more than tripled in the past decade.

US LEADING DESTINATION COUNTRY – EUROPE PREFERRED CONTINENT

Worldwide, the most popular country destination for international city trips in 2017 were the United States, followed by Germany, France, Great Britain and Spain. Together, these five destinations received around 35% of all international city breaks in 2017. Looking at the different continents, nearly 60% of all foreign city trips have Europe as their destination, around one fourth go to Asia/Paci c, followed by North and South America, while Africa ranks fth. The first preliminary figures of the World Travel Monitor for whole travel year of 2018 will be presented by Rolf Freitag, CEO of IPK International.


IPK’S WORLD TRAVEL MONITOR®: LATEST WORLD TRAVEL TRENDS AND FORECAST 2019
Category: ITB Future Day
Date: Today, March 6, 2019
Time: 3pm – 3:45pm
Location: CityCube Berlin, Auditorium A4/A5