Prof. Dr. Wolfang Arlt founded the China Outbound Tourism Research Institute in 2004 with offices in Hamburg, Germany and Beijing, China. We asked him to tell us a little more about the Research Institute and its activities in China.
COTRI is the leading independent organisation in the field of Chinese outbound tourism, both helping clients to forge pro table relations with Chinese customers, as well as fostering the growth of Chinese outbound tourism. COTRI provides quantitative data for 60 destinations through COTRI Analytics, offers the online training programme CTT China Tourism Training and provides major customised research and strategy development projects for clients all over the world.
China will be the most important intercontinental tourism source market for Europe.
How important will Chinese outbound tourists become in the European (and ROW) markets in the next five years?
According to COTRI forecasts, by 2023 115 million mainland Chinese will cross the border for visits to Greater China (Hong Kong, Macau, Taiwan) and 135 million trips will go further to the rest of the world, generating a total of 250 million trips, 54% more than the 162 million trips in 2018. China will be the most important source market for its neighbours and other destinations in the region and the most important intercontinental tourism source market for Europe.
Please tell us a little more about your presentation at the ITB Berlin Convention.
I will concentrate on the new “Third Wave of Chinese outbound tourism” and the different requirements in the mix of offline and online market activities for this strongly developing market segments of “Generation Z” travellers born after 1995.
Who should come to your presentation, and what will they come away with?
The Chinese outbound market is important for all tourism and hospitality service providers outside of China and will become even more important in coming years. The audience will get the latest information about the new trends in Chinese outbound tourism and how to translate these insights.
HOW TO MARKET YOUR DESTINATION’S PRODUCTS & SERVICES TO CHINESE OUTBOUND TOURISTS
Category: ITB Destination Day 1
Date: Today, March 6, 2019
Location: City Cube, Auditorium A1
Photo: Prof. Dr. Wolfgang Arlt Founder and Director, China Outbound Tourism Research Institute (COTRI)