Berlin-based bookingkit has been closely involved in the organisation of the TTA segment at ITB. We asked Lukas C. C. Hempel, Co-Founder and Managing Director to tell us more about his organisation.
Bookingkit is the leading SaaS solution for the digitisation of tours and travel Activities in Europe. bookingkit was founded in 2014 by Christoph Kruse and myself and is headquartered in Berlin, Germany and employs around 100 people.
THE TOURS AND ACTIVITY MARKET IS VERY FRAGMENTED AND 80 PERCENT OF IT IS NOT BOOKABLE VIA DIGITAL CHANNELS.
How did you get involved in the TTA marketplace and forum?
We’re happy to co-work together with the ITB to make this TTA forum come true. So as the “Berlin residents” in the TTA sector we supported the programme, panels etc.
How important is facilitating booking in this segment, and why?
Extremely important! The tours and activity market is very fragmented and 80 percent of it is not bookable via digital channels. Nowadays almost unimaginable, because most people in the digitalized world want to make their bookings online via smartphone, tablet or laptop. bookingkit and all TTA players have therefore committed themselves to a mission and want to make this third largest area of tourism as easy to book as ights and hotels.
What will be the highlights of the TTA Forum and Marketplace?
Surely the fact that there is a TTA forum and marketplace. The new ITB area for tours and activities shows how important this branch is for the whole tourism market. Within the new ITB platform “Technology, Tours and Activity” we’re also happy to play a prominent role as thought leader: I will give the keynote speech at the panel discussion “Tours and Activities” on March 6th and will talk about the use of artificial intelligence in tours and activities on March 7th.
Who will benefit?
Everyone in the business: That means suppliers, operators, OTAs, DMOs, marketplaces – companies from small to large. The TTA is a sector with incredible potential (the global volume is estimated at €130 bn). In addition, it’s good to be able to share knowledge between the different players and share industry knowledge with each other.
Photo: Lukas C. C. Hempel Co-Founder and Managing Director, Bookingkit
Hall 4.1 / Stand 247