Bavaria pushes its nature credentials

“A place of desire, a recreational space, an adventure playground – these are just some of the facets ascribed to Bavaria’s impressive forests. They shape the landscape and ensure that Bavarian residents and guests alike can enjoy a high quality of life.

WE (…) PLACE THE DREAM DESTINATION OF FORESTS AT THE HEART OF THE MARKETING FOR BAVARIA

Forests are the source of a great many myths, traditions and arts and crafts – as well as being a piece of Bavarian identity. It has become clear that the issues of forest and nature have become a general social trend over the last few years, and one which is re ected in tourism. This applies to all target groups – active holiday makers, those seeking relaxation and families.

We therefore want to use a widespread campaign this year to place the dream destination of forests at the heart of the marketing for Bavaria as a travel destination. With around five million trees, two national parks with extensive woodland areas, 19 nature parks, 165 forest nature reserves and comprehensive tourist offers such as five treetop trails, luxurious forest chalets and treetop hotels and forest campsites, we have a lot to offer in this area.

According to travel analysis, we have been the number one nature holiday destination for German tourists for several years. We want to reinforce this position and generate additional demand among domestic and foreign visitors.

Together with our tourist partners from across Bavaria and our traditionally different forest ambassadors, we will therefore be reflecting the diversity of the forest at ITB Berlin – as a giant adventure playground, a teacher of life skills and a culinary treasure chest – and inspiring locals and visitors to take a holiday in Bavaria.”


Photo: Barbara Radomski – CEO, Bayern Tourismus Marketing GmbH