Zeljka Galik Cimic is Product Development Manager, Scenic tours Europe AG, which was established in Newcastle, Australia in 1986. We asked her to tell us more about the business and what she is looking for at ITB Berlin
The Scenic story began when our founder Glen Moroney began operating coach tours throughout Australia, quickly expanding into New Zealand, Norfolk Island, and South Africa. By the end of the decade, Scenic was hosting tours to Canada and Alaska, and in 2008 we launched our unique Space- Ships and began offering luxury all- inclusive river cruises throughout Europe. In 2019, Scenic will enter a new chapter in its journey with the launch of its first ocean cruising vessel, Scenic Eclipse.
What are the main trends you are seeing in terms of buyer demand?
Cruise passengers are becoming younger and more active. Guests are looking for unique events and off the beaten path locations and experiences.
What are you hoping to gain from this year’s ITB Berlin?
ITB is great place to look for new ideas to further develop our tours and cruises, it also provides opportunity to exchange experiences with colleagues and vendors.
Are you particularly interested in particular travel themes?
New ports and destinations that are trying to come to tourist market are
always interesting to me. It is great to see new destinations seeing the value in development of tourism infrastructure.
How important is the speed dating organised at ITB for you?
It helps to establish initial contacts with potential vendors.
Why did you decide to join the ITB Berlin Buyers Circle, and what, for you, are the key advantages of being a member?
Buyers Circle membership helps to make the whole experience less stressful. It is great to have central location to meet with suppliers or just relax between meetings, also fast lane admission helps a lot to start meetings early and have more productive day.
How important is ITB Berlin for you as an event and why?
ITB Berlin is one of the most important events in a year for me because of opportunity to meet worldwide suppliers within few days. It provides great opportunity to learn and develop products in new regions and get ideas to improve already existing programs.
It is always nice to learn about new trends and developments on the market.
Photo: Zeljka Galik Cimic, Product Development Manager, Scenic tours Europe AGs