New Zealand grows in popularity as off-peak destination

Tourism New Zealand’s focus on attracting visitors to New Zealand in the off-peak seasons is having positive results.

The latest international visitor arrival figures show that 2018 was New Zealand’s most popular spring yet, attracting 927,512 visitors – up 5.0% on 2017 and outpacing annual visitor arrival growth of 3.6%.

Tourism New Zealand Chief Executive, Stephen England-Hall says seasonal spread of visitors is important to ensure a more productive and sustainable tourism sector: “Tourism New Zealand dedicates 100% of its marketing budget towards promoting New Zealand as an off-peak destination, spreading the benefits tourism delivers throughout the year,” says Mr England-Hall.

“With more visitors arriving between March and November, tour operators, hotels, cafés – even local pharmacies and laundromats – see a steadier, more reliable stream of income throughout the year, resulting in more opportunities for businesses, local investment and employment”

Hall 5.2a / Stand 102