New EU exhibitors @ ITB Berlin

A large number of new exhibitors as well as larger stands in the European halls mean that bookings there have remained stable. Newcomers include St. Helena, where Napoleon was exiled, the EU Initiative European Capitals of Smart Tourism, Turismo de Setúbal and Mystic Cruises from Portugal. Portugal’s booming tourism industry will be hosting impressive displays in Hall 1.1. Over 100 exhibitors, the majority of them under the umbrella of Turismo de Portugal, will be presenting their products on a 10% larger display area. Luxembourg and the Balearics are also occupying larger stands. Majorca in particular is important for the German market. Now on a stand measuring over 500 sq m, the Russian representation in Hall 3.1 is larger than ever before. Norway (Hall 18), Bulgaria (Hall 15), Slovakia (7.2b) and Switzerland (Hall17) all have reasons to celebrate – all four destinations are celebrating 50 years at ITB Berlin.