Investment in Serbia’s tourism industry fuels record visitor growth

Serbia has seen continued double digit growth in international tourists visiting the country for the sixth consecutive year. Diverse year-round offers – especially cultural offers – attract visitors to the country. Investments continue to boost Serbia’s tourism development.

In 2017, over 1.497,000 tourists visited the country representing a 17% increase on the previous year and already in the rst 9 months of 2018, tourist arrivals had increased by 15%. About 78,200 Germans visited the country in 2017 – a plus of 16% compared to the year before.

Serbia has benefitted by offering visa-free travel to citizens from all European countries and the US, but also from China, Russia, India – new emerging markets.

“Our continued tourism growth can be attributed to greater awareness of what Serbia has to offer tourists year-round,” said Ms. Marija Labovic, CEO, National Tourism Organisation of Serbia. “We offer a range of quality tourism products such as city breaks, cultural tours, winter sports, activity holidays, river cruising, health tourism and major internationally acclaimed festivals.


In 2021, Novi Sad, Serbia’s second largest city and only one hour from Belgrade, will be the European Capital of Culture; the rst time the accolade has been awarded to a country outside the EU. This will act as a major platform for attracting more tourists to the country. Novi Sad is also European Capital of Youth 2019.

Hall 1.1 / Stand 203