Investment in Serbia’s tourism industry fuels record visitor growth

Serbia has seen continued double digit growth in international tourists visiting the country for the sixth consecutive year. Diverse year-round offers – especially cultural offers – attract visitors to the country. Investments continue to boost Serbia’s tourism development.

In 2017, over 1.497,000 tourists visited the country representing a 17% increase on the previous year and already in the rst 9 months of 2018, tourist arrivals had increased by 15%. About 78,200 Germans visited the country in 2017 – a plus of 16% compared to the year before.

Serbia has benefitted by offering visa-free travel to citizens from all European countries and the US, but also from China, Russia, India – new emerging markets.

“Our continued tourism growth can be attributed to greater awareness of what Serbia has to offer tourists year-round,” said Ms. Marija Labovic, CEO, National Tourism Organisation of Serbia. “We offer a range of quality tourism products such as city breaks, cultural tours, winter sports, activity holidays, river cruising, health tourism and major internationally acclaimed festivals.

TOURISM OFFERS & NOVI SAD: CAPITAL OF CULTURE 2021

In 2021, Novi Sad, Serbia’s second largest city and only one hour from Belgrade, will be the European Capital of Culture; the rst time the accolade has been awarded to a country outside the EU. This will act as a major platform for attracting more tourists to the country. Novi Sad is also European Capital of Youth 2019.

Hall 1.1 / Stand 203