Australia @ ITB Berlin – Highlights

NEW COLLECTIVE PROMOTES AUSTRALIA’S CULTURAL ATTRACTIONS

Tourism Australia’s Signature Experiences of Australia programme, which promotes some of Australia’s best niche tourism experiences, has welcomed Cultural Attractions of Australia (CAOA). This new, industry-led collective of Australian cultural attractions includes the Adelaide Oval, Arts Centre Melbourne, Australian War Memorial, Fremantle Prison, Melbourne Cricket Ground, MONA, National Gallery of Australia, National Gallery of Victoria, Opera Australia, Parliament House, Port Arthur Historic Site, Qantas Founders Museum Longreach, Sovereign Hill, Sydney Opera House and WA Maritime Museum.

IMMERSIVE INDIGENOUS JOURNEYS – DISCOVER ABORIGINAL EXPERIENCES

Discover Aboriginal Experiences is a collective of quality, authentic Aboriginal guided tourism offerings. This collective is part of Tourism Australia’s Signature Experiences of Australia Programme that packages and promotes Australia’s outstanding tourism products.
A trip to Australia isn’t just a visit to the land down under: it’s the modern home of an ancient people; the oldest living culture on Earth, in fact. Multi-faceted and imbued with ancient wisdom, Australia’s Aboriginal people are

warm, welcoming and extremely generous of spirit; getting to know their approach to life may well be one of the richest travel experiences available.

There are 43 members that offer over 130 Aboriginal guided experiences spanning the breadth of the Australian continent in both urban and regional locations Aboriginal guides across Australia offer a real connection to place and a truly unique way of experiencing it. Off the beaten track you’ll soon learn that there is not one, but many Aboriginal cultures, each with its own language, belief system and stories to tell.

With 2019 marked by UNESCO as the International Year of Indigenous Languages, 2019 marks the perfect opportunity to learn and raise awareness of Australia’s Indigenous languages, which add to the rich tapestry of Australia’s cultural diversity.

RIDE AN ANNIVERSARY TRAIN

Australia is home to one of the world’s great rail journeys, and 2019 marks 90 years since The Ghan – a renowned passenger train – embarked on its inaugural voyage and cemented its place in Australian history. To celebrate the milestone, The Ghan will invite guests to join in 90 days of festivities throughout June, July and August. The Ghan will offer six signature itineraries that make the most of the cross-country rail ride, but a trip on The Ghan is about more than the journey along the tracks. For a truly memorable experience, take

a trip on the dedicated Anniversary Train, departing from Adelaide to Darwin on 4 August 2019. The one-off journey will feature unique on-train experiences and off-train excursions that allow passengers to both relax and relish the stunning surrounds. At the end of the line, celebrate with an outback birthday party like no other.

FIELD OF LIGHT, NORTHERN TERRITORY Picture

Uluru at dusk. As darkness falls, 50,000 solar-powered stems crowned with frosted glass spheres slowly transform a swathe of land before the rock into a magical eld of coloured light. The Field of Light installation, by internationally acclaimed artist Bruce Munro, is also known as Tili Wiru Tjuta Nyakutjaku — “looking at lots of beautiful lights” in the local Pitjantjatjara language.

NEW CAMPAIGN AND CONSUMER BROCHURE: “WA THE ROAD TRIP STATE – IT’S ALL ABOUT THE JOURNEY, NOT THE DESTINATION”

End of 2018, Tourism WA has launched a global campaign promoting Western Australia as the “home of the road trip”. The campaign proposes the considerable size of the State should be viewed as an advantage, and presents WA as the ultimate place to experience a wide variety of environments and experiences via a range of itineraries, from easy short trips within Perth, to more challenging drives off road in the outback.

UNIQUE! CAMPING WITH CUSTODIANS

Visitors to WA have more options than ever to combine outback camping with authentic Aboriginal experiences through Tourism WA’s Camping with Custodians project, in which Aboriginal communities operate commercial campgrounds and other tourism initiatives – such as art galleries and guided tours – on their own land. The award-winning project broadens Aboriginal people’s involvement in tourism and provides much sought- after experiences of Indigenous lifestyle and culture for visitors.

Hall 5.2a / Stands 101 & 111


Photo: Field of Light, Uluru by Bruce Munro