Almost 60% growth forecast for youth market in next decade

ITB Berlin 2019 gives a comprehensive overview of the latest youth travel services on offer

The New Horizons Report III of the WYSE Travel Confederation forecasts a 59% increase in the market over the next 10 years, proving that the younger generation travels further, stays longer and is more interconnected than ever before

At ITB Berlin, trade visitors and the general public will get a comprehensive overview of the latest youth travel services on offer. In Hall 4.1, some 40 exhibitors, including backpacker, budget and designer hotels, youth hostels, internet portals and associations, as well as organisers of language study trips and youth travel will be presenting their products.

For the first time, Italy, represented by Tuscany, and the newly established Federal Association of School Trip Organisers, will be presenting their tailormade programmes for young travellers in the Youth Travel & Economy Accommodation segment.

In addition, other stands with a focus on youth travel can be found everywhere on the exhibition grounds. They include the Brandenburg Regional Youth Travel Association, which will be located in the Berlin/Brandenburg Hall (12) on Stand 101.

Specialist information – from digitalisation to school trips

From March 6-8, a wide- ranging programme focusing on digitalisation, the legal aspects of travelling and school trips awaits visitors to the Youth Incoming Germany Lounge (YIG). On Wednesday, this industry event will open with a newcomer. Carsten Herold, a member of the board, will introduce the newly established Federal Association of Leading School Trip Organisers. Afterwards, five companies will present their business models at an Innovation Forum event moderated by the holiday camp organiser Juvigo.

On March 7, the National Youth Travel Forum will present the latest regulations on ‘Youth travel: liability, legal aspects when travelling, domiciliary rights and data protection’. Afterwards, representatives of the travel network German Youth Travel Organisation and the Association of German Language Study Trips (FDSV) will have information on the latest developments concerning uniform standards for youth travel. EYCard Deutschland GmbH will demonstrate uses for the European Youth Card. The day’s final topic will be ’bullying’. Helden e.V. will highlight how the socio- psychological effects of anti- bullying training can be put to use on school and youth trips.

On March 8, the ’school trip licence’ will once again be a topic. Teachers can get information on various issues to do with school trips: they include legal aspects, safety, travel by coach, as well as teaching away from schools and anti-bullying training. An invitation by Hochschule Bremen to meet and network will round off the day’s events.

China’s youth travel market is growing

As the world’s new driving force in tourism, China has become important for young people. On Thursday, March 7, on the Centre Stage in Hall 4.1 the subject will be the impact of China’s youth travel market on global tourism. Guoxiang Wu, SVP, International & Corporate Relations, China Southern Airlines, Changle Yang, COO, TUJIA Roland Elter, chief commercial of cer, Maritim Hotels, Glen Fu, co-founder and CEO, 54traveler, and David Chapman, director general of the World Youth, Student and Education Travel Confederation, will debate this topic.

Workshops touch the nerve of a generation keen on travelling

At numerous workshops the World Youth Student and Educational (WYSE) Travel Confederation and other experts exhibiting at the show will examine today’s youth travel market. David Chapman, director general, WYSE Travel Confederation: “The workshops of the WYSE Travel Confederation will provide a breath of fresh air for new ideas – from ultra- modern hostel concepts and youth wellness tours to programming a boot camp for up-and-coming digital nomads.”

Fair travel for youth on the open weekend for the public

Just like adventure holidays, sustainable travel is becoming more and more important for the younger generation. For the YIG the focus of the weekend will be on sustainable travel for young people and children. Students from Hochschule Bremen will give an entertaining presentation on how people of all ages can travel around Germany with a minimum carbon footprint.

Hall 4.1


Photo: WYSE at ITB 2018