2018 saw 3% growth in tourist arrivals to Oceania, according to the UNWTO annual barometer, following on from 6% growth the previous year. Growth was driven by Australia, helped by a more favorable Australian dollar. New Zealand showed comparatively more modest growth this year while positive figures were registered across many island destinations in the sub-region. The region trailed behind others in APAC, with Southeast Asia recording 7% growth, and Northeast Asia recording 6% growth in the same period.
Australian outbound travellers were among the top ten spenders in 2018, with a 9% growth in average expenditure in the first 11 months of 2018. Australia was in the top three in terms of expenditure increase, along with Russia and France. Meanwhile, in Australia, tourism receipts increased by 12% in 2018, placing the country in the top ten worldwide in terms of growth rate.
AUSTRALIA – STILL A DREAM FOR MANY
Tourism is Australia’s largest services export industry. Australia’s proximity to Asia, natural assets and high standard of living make it a desirable holiday location for those travelling overseas. The international tourism industry is on the rise with transportations means becoming faster and more comfortable. But Australia’s isolation from other continents makes it a dif cult destination for travellers living in the northern
hemisphere. In 2017, it was ranked 39th in the world for number of incoming international visitors. The long distances and cost of flights act as a deterrent to people wishing to visit Australia from the northern hemisphere. And the abundance of cheaper travel destinations around Australia such as Indonesia and Thailand also affect the number of tourists coming into the country.
In the past two decades, international tourism has in any case experienced significant growth, with the number of visitors doubled, rising from 2.5 million in 1992, to 8.8 million in 2017.
PROJECTIONS FOR THE FUTURE
Tourism Australia estimates that in 2026-2027 there will be a 50% increase in money spent in Australia on tourism which is roughly AU$151.4 bn, 15 million international visitors and 14.8 million outbound trips from Australian residents. By 2020, Tourism Australia expects to see over $115 billion in overnight spend. It is anticipated that Chinese tourism will grow to 25.7% share of the market.
IN AUSTRALIA, TOURISM RECEIPTS INCREASED BY 12% IN 2018, PLACING THE COUNTRY IN THE TOP TEN WORLDWIDE IN TERMS OF GROWTH RATE.
MAIN TRAVEL DESTINATIONS
AUSTRALIA ……………… Hall 5.2a /101,111
COOK ISLANDS………… Hall 5.2a/ 110
FIJI ISLANDS ……………. Hall 5.2a / 114
NEW ZEALAND ………… Hall 5.2a / 102
PAPUA NEW GUINEA .. Hall 5.2a / 115
SAMOA ……………………. Hall 5.2a / 110
SOLOMON ISLANDS … Hall 5.2a / 110
TAHITI ……………………. Hall 5.2a / 109
VANUATU ………………… Hall 5.2a / 110
Photo: Castlepoint, Wairarapa, New Zealand