As part of its Official Partner Country Status, Malaysia offers members of the press an unprecedented access to free-to-use media assets.
All assets – story ideas, interviews, photos, etc. – are free to use by any media in the compilation of articles.
TourMAB – The Tourism Media Asset Base – is the world’s first easy-to-use RIGHTS-FREE asset base specifically designed for media professionals in the travel and tourism trades. This specific site is dedicated entirely to Tourism Malaysia.
How does TourMAB work?
In the run-up to Tourism Malaysia’s official partner country status at ITB Berlin 2019, Tourism Malaysia wished to create more ways for media to be able to access information and photos about tourism attractions in the country, in addition to the already highly successful assets available through the official Tourism Malaysia website. It was important that journalists be able to find information and story ideas in an easy-to-use format. Tourism Malaysia therefore commissioned Cleverdis, publishers of the official publication ITB Berlin News, to assist by making a number of visits to different regions of Malaysia, undertaking interviews and gathering together a photo database, in order to put these assets at the disposition of the world’s media.
Members of the media are free to roam the site and use any interviews, information or “quotable quotes” in order to construct or enhance any articles pertaining to travel and tourism in Malaysia.