The Philippines Department of Tourism focussed on the way hospitality, cultural experiences and natural adventure all converge in the archipelago nation. On show were number of ecotourism products, part of the National Ecotourism Strategy, including dolphin watching, bird watching and mangrove tours, but also various community-based ecotourism experiences.
One of the highlights of this year’s market was the official reception at the Philippines ITB Berlin stand on the Wednesday night of the show. During the event, guests were not only able to “taste” the Philippines by trying some authentic local cuisine, but also get a glimpse of the country’s fashion scene: The fashion designer Renee Salud converted the booth into a catwalk, and thanks to performances by the Ryan Cayabyab Singers the hall became a festival ground celebrating the creative and bright side of life that shines through in the Philippines.
“We are glad to be at ITB Berlin once again to share some of our culture, talents, and creativity, and give people an experience of the fun in the Philippines. It’s a great way to end the first day of ITB,“ says Meggie Valdes, Director Central and Eastern Europe of Philippines Department of Tourism.
Such festivities can also be experienced by visitors to the Philippines’ major cultural celebrations including the Ati-atihan, Dinagyang and Sinulog festivals in Akian, Iloilo and Cebu respectively. These one or two day events were once primarily for the domestic market but now have international appeal.