The Biggest and the Best Trade Show

Sami Souissi is Managing Director, Pro Link Travel, a Dubai-based tour operator with branches in Tunisia, Algeria and Morocco. We asked him to start by telling us about his business.

We work only with travel agents and we don’t work with end users. When I come to ITB Berlin, it’s to get new suppliers. Key destinations for us include Thailand, Singapore, Malaysia, Myanmar, the United States and Latin America. In Europe, it’s all about Spain and Italy. Russia is more in focus because of this summer’s World Cup.

What are your thoughts about ITB Berlin?
ITB Berlin is the biggest and best trade show in this industry; you can find all countries here. For me, this was my 20th year at ITB Berlin, I have seen all the developments in that time, and it’s the place to be in the travel industry. The opening ceremony this year was perfect.


Photo: Sami Souissi – Managing Director, Pro Link Travel