Visitors to ITB Berlin had the chance to experience the magic of Skellig Michael first hand as they stepped back in time inside a lifesize recreated “Ancient Monks” beehive hut.
While Ireland has been represented in the mainstream tourism arena of ITB Berlin for many years, youth and adventure tourism has been identified as a key area for potential growth and over the last two years, Fáilte Ireland’s Youth, Adventure and Responsible Tourism stand has generated significant new business for Irish adventure and youth travel providers. Their stand was complete with a spectacular virtual reality journey along the Kerry coastline to the magnificent Skellig Michael UNESCO World Heritage Site.
Most of the trips offered by Irish Tour Operators are to Dublin and the attractive countryside surrounding it, as well as to the spectacular Wild Atlantic Way which stretches all along the west coast of the emerald isle. Visitors to the travel trade show can find out more about the quality of the many adventure trips and sporting challenges on offer.
The Wild Atlantic Way is the World’s longest defined coastal touring route along the Atlantic. It offers endless holiday experiences for youth and adventure travellers from immersive Irish culture, to great local foods, music and craft, as well island heritage, flora and fauna and great storytelling brought to life by the warmth of the Irish people, considered one of the friendliest and most welcoming people in the world.
The DMO hosted ten youth and adventure companies from across Ireland at their new stand. Paul Mockler, Fáilte Ireland’s Head of Commercial Development explained, “We will be highlighting some new and exciting visitor experiences available in our signature regions; Wild Atlantic Way, Ireland’s Ancient East and Dublin in a bid to support itinerary development and growth in these regions in conjunction with our partners in Tourism Ireland.”