Ras Al Khaimah Launches Challenge To Develop “Next Big Thing” In Adventure Tourism

Ras Al Khaimah Tourism Development Authority (RAKTDA) has partnered with The George Washington University International Institute of Tourism Studies to launch the 2018 Ras Al Khaimah Adventure Travel & Sports Innovation Challenge during the UAE Innovation Week.
The initiative invites students from across the globe to develop innovative and sustainable ways of growing adventure tourism and making the Emirate the world’s leading destination for thrill-seeking travellers. Powered through crowdsourcing platform, HeroX, students will be challenged to identify athletic events that could be developed in Ras Al Khaimah. The Challenge will run from February to September 2018. Proposals will be judged by a panel of international tourism experts and the senior leadership at RAKTDA. Two members of the winning team will travel to Ras Al Khaimah to present their proposal at a World Tourism Day conference scheduled for 27th September 2018.
Haitham Mattar, CEO of Ras Al Khaimah Tourism Development Authority (RAKTDA) said: “Over the last two years, we’ve focused on the development of our adventure tourism product on and around Jebel Jais, the UAE’s highest mountain. The trekking and climbing routes on Jebel Jais Via Ferrata earned plaudits as the UAE’s most thrilling attraction and just last month we officially opened Jebel Jais Flight: The World’s Longest Zipline at an incredible 2.83km long”.