Luxury Travel in a Flash

Unique hotel deals and luxury tours generate incremental revenue

Christian Strupait is Contract Manager DACH at Voyage Privé, a privately-owned luxury travel club operating in the flash sale segment. A member of the ITB Buyers Circle, we started by asking him to tell us some more about his company.

The company was founded in 2006 by pioneers in the field and we are now active in eight key European markets (France, UK, Spain, Italy, Germany, Switzerland, Netherlands and Belgium), where we have grown to become a leader in the segment and one of the largest luxury travel providers. We offer our members unique hotel deals and luxury tours, bookable only for 7-14 days, which our partners (hotels, tour operators, DMCs and other inventory holders) successfully use for generating incremental revenue, approaching new client markets or improving strategic KPI. More than 7.5 million customers have travelled with us already and we look forward to inspiring our members every day.

Which particular travel themes interest you?
Our product core consists of upscale leisure offers, which gives us a huge playground for designing our offers and working with various suppliers in the industry. Members can, for example, book unique adventure safaris, luxury weekend breaks in top hotspots or family getaways in the most sought-after resorts in each corner of our planet. Luxury travel is booming (not only in Germany) and especially the new generations of travellers and families are looking for more flexibility and inspiration when it comes to booking a vacation online. We love to make our clients constantly dream of their next trip and are trying to respond to their flexibility demands by giving them more planning options, so they can fine-tune their package themselves and adjust it to their individual interests.

What are the main trends you are seeing in terms of buyer demand?
From what I can observe, online customers are more than ever looking for unique experiences, unusual , exclusive holidays and destinations. By specialising on making tailor-made holiday packages available for our members and matching the demand with an exclusive price promise, we certainly help drive this trend.

What did you hope to gain from this year’s ITB Berlin?
I enjoy coming to ITB every year for the same reason: ITB Berlin is the number one meeting point, connecting the world of travel for a few days in one single place. Since Voyage Privé is growing rapidly in Germany since its launch in December 2016, this year’s ITB, was a catalyst for kicking off new co-operations with key suppliers in the DACH region.

How important is the speed dating organised at ITB for you?
I have attended the speed networking since it has been established and it has always been a great source for leads and having first contact with new potential partners. Especially when having a strong focus on new business, this event can be a true motor for building up a network and meeting exhibitors at one’s own desk, without having to rush from hall to hall oneself.

Why did you decide to join the ITB Berlin Buyers Circle, and what, for you, are the key advantages of being a member?
The Buyers Circle with all its benefits for buyers is a key concept for me when attending ITB Berlin. What stands out for me is the dedicated space in the Marshall House, where I can have a snack/coffee for relaxing or preparing the next meeting – the central location on the fair ground makes this very easy. Also, the private shuttles and the possibility to bring partners for a meeting in one of the meeting rooms is a top benefit, knowing that meeting space is sometimes limited in the halls, if you are not attending one of the exhibition booths.

Photo: Christian Strupait – Contract Manager DACH, Voyage Privé