ITB China, which takes place from May 16-18 in Shanghai, has become the official partner event of EU-China Tourism Year (ECTY). For the second year, Europe will again be the largest exhibitor at ITB China 2018.
2018 is a special year for both the Chinese and Europe travel industry with EU-China Tourism Year (ECTY) marking a special collaboration between two major travel markets. But the importance of the crosscontinent promotion has been boosted with the announcement that ITB China has become an official partner event of the ECTY.
The first ITB China marked its successful premiere in 2017, the show quickly establishing itself as a vital new travel industry marketplace in the far east. And with the ECTY designed to help EU and Chinese tourism businesses, authorities and all other stakeholders participating in successful commercial and cultural exchanges between the European Union and China, teaming up ITB China and the ECTY makes good strategic sence.
After the collaboration was finalised, David Axiotis, General Manager ITB China, said: “To enhance the visibility of the European countries as appealing travel destinations in Greater China and promote mutual exchanges between Europe and China, I see the EU-China Tourism Year as the best initiative one can think of and ITB China as the best marketplace to be that connecting bridge between the prospering Chinese travel market, the world and specifically Europe.”
Eduardo Santander, Executive Director, European Travel Commission, added that ITB China is an excellent platform to showcase Europe’s unique and diverse natural and cultural heritage, and to foster cooperation between tourism business in Europe and China.
“We are confident that this partnership will contribute to achieve the objectives of the EU-China Tourism Year,” Santander said.
Organisers note that demand for exhibition space at this year’s ITB China is again very high, while Europe, the partner destination last year, has become a central attraction at China’s new travel trade marketplace.
The dedicated Europe Pavilion at ITB China will showcase a multitude of European tourism products and destinations. As the largest exhibitor, Europe will again have a strong exhibition presence on the show floor and will participate in numerous events in the run-up to ITB China.
Photo: ITB China 2018 Preview event @ ITB Berlin 2018