Finland is the Partner Destination of ITB China and Heli Mende, Director, Head of Visit Finland, says Chinese travellers are a very important tourism source market for Finland.
“From January to November 2017, the number of overnights from China to Finland reached 321,172 with a 34.3% growth compared to January to December 2016. China represents the fifth largest group of travellers to Finland,” she noted of the impressive rise in arrivals from the far eastern market.
“We are continually working to enhance our partnership with travel trade partners in China to provide unique travel products to Chinese travellers and ITB China provides us with a great platform to present Finland to Chinese decision makers,” she added.
Finland is also looking forward to taking part in the EU China Tourism Year, for which ITB China is an official partner event. “As a member of the European Union, Finland is thrilled to contribute to this year of co-operation and celebration between China and Europe,” Mende said.
Around 50 delegates from Finland will be representing the country at ITB China.
David Axiotis, General Manager ITB China, said: “Finland has proven that it is attaching a great importance in enhancing Chinese tourists’ travel experience. Finland is running a multitude of visa centres in China, working on e-visa solutions for Chinese tourists and has opened up for Chinese mobile payments systems adding a lot of convenience for Chinese visiting Finland”.
Photo: David Axiotis, General Manager ITB China