At ITB Berlin 2018, the Dominican Republic Tourist Board launched its new campaign “I like it” to promote the many facets of the popular holiday destination.
At Island State’s get together, Petra Cruz, Director Europe, welcomed a good crowd of journalists gathered at the stand. After a dazzling Merengue dance performance by a group of Dominican dancers, Ms Cruz gave an overview over the extremely positive results in 2017, with strong growth in all German speaking countries.
Tourism represented 35% of the GDP, and the economy grew by 7.4% in 2017, and tourism became the biggest income source for the country with US$7.2 billion, and an average stay of 9 days. Average occupancy rates topped an exceptional 88%, while 2017 saw the opening of 8,000 new hotel rooms, with some innovative new offerings such as Luxury resorts, Golf or adults-only resorts.
DOMINICAN REPUBLIC REDEFINES WINTER GETAWAY
Record low temperatures in a number of countries have put this winter on track to be the coldest in the last decade. With a number of cold weeks still to come, now is a good time to plan a winter getaway to Dominican Republic.
Offering over 1,000 miles of coastline, secluded white sand beaches, luxurious lodging, incredible cuisine and action-packed activities and excursions, Dominican Republic is the perfect place for a winter retreat.
“From the sunny shores of the Caribbean to the colourful charming streets, Dominican Republic’s warm and hospitable people help solidify our place as the premier destination to recharge from the winter cold,” said Magaly Toribio, Marketing Advisor for the Dominican Republic Ministry of Tourism. “Our nine distinct ecological zones, pristine beaches and glorious climate offer something for travelers of all interests looking to escape to Dominican Republic, even if just for the winter”.
Photo: Petra Cruz – Director Europe, DRTB welcoming journalists at the booth