The Malaysian Tourism industry has been out in force at ITB Berlin 2018, according to Dato Sri Abdul Khani Daud, deputy director general (promotion) at Tourism Malaysia. Speaking at a Malaysia-themed press conference which was graced by a traditional dancing performance, he said there were 152 Malaysian participants at ITB 2018 from 74 organisations, representing sectors such as hotels, airlines and tour operators. Malaysia is putting maximum effort into wooing visitors as it gears up for Visit Malaysia 2020. Dato Khani said Malaysia is looking forward to being ITB Berlin’s Official Partner country next year, observing that ITB Berlin is “an excellent platform for making new announcements to the tourism industry”. Dato Khani cited a number of factors that are helping Malaysia boost its profile as a tourism destination.
These include more new hotels, additional cruise programmes from Thomson and a direct Condor flight route linking Frankfurt and Kuala Lumpur, which will open in November 2018. Joining Dato Khani at the press conference, Condor commercial director Jens Boyd said: “Malaysia is underserved by flights from Germany, so we are happy to fill that gap. With its heritage, beaches, food, service culture and safety, Malaysia has everything you look for.” Another important development, said Dato Khani, is that Malaysia is ECTAA’s Preferred Destination for 2018.
This means that the European travel agent and tour operator Association will cooperate closely with Tourism Malaysia to boost European outbound tourism to Malaysia in 2018. All told, 70,000 travel agents and tour operators will be highlighting the diversity of the Southeast Asian country’s travel and tourism products. Malaysia hopes to attract 36 million guests in 2020, but is also targeting niche segments of the travel market. It has become a popular healthcare tourism destination and is also attracting the retirement market, thanks to its flexible MM2H visa. The press conference also included presentations about the state of Selangor and the enchanting islands of Langkawi.
Hall 26.a / Stand 117