Thailand tourism has gone from strength to strength over the last decade. The Kingdom is today Southeast Asia’s busiest tourist destination, crossing the 35-million visitor arrivals’ mark in 2017. The Kingdom’s tourism earnings from international tourists reached US$53 billion last year.
Over the last decade, the Tourism Authority of Thailand has been increasingly looking at diversifying its tourism offer. Luxury travel, female traveller products, medical and well-being tourism, sports, gastronomy, Thailand has been looking increasingly at targeting niche markets. Over the last two years, TAT also moved into promoting secondary destinations. “We want to spread the benefits of tourism to all of our communities”, explains TAT Governor Yuthasak Supasorn.
At the end of last year, TAT launched its new marketing campaign “Open to the New Shades” which is further capitalising on providing an authentic tailor-made experience to any traveller coming into the Kingdom. “The Open to the New Shades concept is about asking visitors to “open” their minds and hearts to deepen and widen their experiences into a new perception of attractions and variety of experiences in Thailand. This means brand new products to visitors but also more creativity in promotion”, adds Mr. Supasorn.
adds Mr. Supasorn. In Southeast Asia, Thailand has successfully redefined marketing boundaries in tourism. And opening itself up to ‘New Shades’, it just became the official Presenting partner of the LGBT Pavilion at ITB Berlin, a first for the Kingdom!
Hall 26b / Stand 221