Southeast German State Pushes its Number One Destination Status

Our aim is to continue to reinforce the positive image of Bavaria as a year-round destination both at home and abroad.

For 12 months of the year, visitors to the Free State can find exciting products and experiences that offer value for money, and that appeal to families and outdoor enthusiasts as well as those looking for a touch of luxury. Popular activities with international guests include trips to Bavaria’s cities, organised tours, holidays in the countryside and the mountains, sports and activity holidays and wellness options.

An awareness of tradition, regional independence, cultural diversity and, last but not least, an individual sense of freedom and even self-determination are well-known characteristics of this state and its people. And that quality is precisely what attracts visitors to Bavaria, which is why we want to use it to inspire people from Germany and overseas to travel to our region.”

For Bavaria, as the number one travel destination in Germany, the ITB is the most important trade fair of all, both for the domestic and overseas markets. Here, for a few days, we have the opportunity to talk with numerous representatives of the international travel industry as well as potential guests


Photo: Barbara Radomski Authorised Signatory of Bavaria Tourism