Myanmar Tourism Marketing Focusing on Cultural Variety

Myanmar is known as a destination that offers many awe-inspiring archaeological heritage sites around the country, none more spectacular than Bagan. Once the heart of an important kingdom, Bagan today consists of around 2000 Buddhist temples and monuments spread out across a beautiful green plain, Southwest of Mandalay. Myanmar recently submitted an application for the huge, remarkable complex to become the next Unesco World Heritage site.

May Myat Mon Win, Chairperson of Myanmar Tourism Marketing, said that Bagan is an area that can easily be compared with tourist sites like Angkor Wat or the temples of Egypt, many of the temples over 1000 years old.

At ITB Berlin, Myanmar Tourism Marketing is also focusing on the cultural diversity the country has to offer. May said: “Myanmar has over 130 different tribes; each of them having their own culture, food, festivals, costumes etc. The country also offers a lot of cultural festivals for tourists like the fun New Year water festival in April which is one big street festival with water and music; ideal for families and young people.”

Other festivals include boat racing, launching huge traditional hot air balloons or the dancing elephant festival (no real elephants are used). May added: “Myanmar offers a huge cultural variety the whole year round and especially the green season from May to September is an excellent period to visit.”

Myanmar welcomed 3.4 million visitors in 2017, according to the country’s tourism ministry, up from 2.9 million in 2016 – an 18% rise.

Hall 26b / Stand 226