ITB Berlin Expands Medical Tourism Segment

Following last year’s successful launch of the important and fast-growing Medical Tourism segment at ITB Berlin, growing demand means it has had to relocate to a larger hall (21b) this year.

Lectures and presentations are taking place there, and visitors are able to get detailed information on clinics, destinations and medical health insurances. The Health Tourism Industry Conference (HTI) is this year’s official partner of the Medical Tourism Pavilion. HTI, which this year is organising conferences in Zagreb and Brussels, specialises in medical congresses all over Europe.

Medical tourism offers huge prospects for the global tourism industry. According to the latest report by VISA and Oxford Economics, current turnover in the world’s medical tourism industry is around 50 billion dollars. Over the next ten years growth is forecast to reach up to 25% per annum.

As in every travel market, digitalisation is a hot topic in the Medical Tourism segment. Tomorrow, Friday, 9 March, Dr Andreas Keck will talk about ‘The Digital Challenges in Global Medical Tourism’. Topics addressed by other lectures will include the changes and developments taking place in medical tourism, and the resultant challenges facing hotels and destinations. Over the course of 30-minute sessions Toscana Promozione Turistica will provide information on Tuscany’s many spas. Every day from 4 p.m. onwards, exhibitors and visitors can get together at a Networking Reception, where they exchange in-depth knowledge and establish new contacts.

On Friday, 9 March, taking place at the Capital Club on Gendarmenmarkt in Berlin, the exclusive ITB Medical Night will also provide an opportunity to network. The event is sponsored by Toscana Promozione Turistica and participation is by special invitation only. To register please email

Hall 21.b