Bayern Tourismus Marketing is appearing at this year’s ITB Berlin under the heading The Myth of Bavaria. One highlight is an interactive virtual reality experience where reality and imagination come together with the help of the HTC Vive VR glasses.
Bavaria is the number one travel destination in Germany. In the first 11 months of 2017, Bavaria played host to around 35 million guests. This represents an increase of 4.5% compared to the period from January to November 2016.
The Free State notched up 88.2 million overnight stays from January to November 2017. Compared to the same period in the previous year, the number of overnight stays rose by 3.3%.
More than 100 exhibitors have come to Berlin to showcase the best features of Bavaria. Alongside the four regions of Bavaria, exhibitors include the Dinosaurier-Park in Altmühltal, the Apassionata Park in Munich, the Oberammergau Passion Plays, the KulturLounge Bayern, the House of Bavarian History, Center Parcs and many more besides.