Zambia Shines as ITB Berlin 2018 Convention & Culture Partner

Zambia, a jewel strategically located in the heart of Southern Africa, is the Convention & Culture Partner of ITB Berlin 2018.

Zambia, although landlocked, leaves breath-taking impressions because of its sheer size and its abundant natural resource wealth and strategic location. Lying in the tropical belt of Southern Africa and covering an area of 752,614 square kilometres or 290,586 square miles, the country strategically positions itself as an emerging and among the fastest growing economies in Africa. Also it is still one of the largest copper producing countries of the world.

Most travellers to Africa agree that Zambia is one of the best Safari Destinations and this can be attested through the various awards the camps and lodges including safari guides in the country have earned most of the time. Zambia boasts of 20 National Parks and 36 Game Management Areas and is renowned for walking safaris and is one of the best places to go on walking safaris in the world. In addition to safaris, the country is home to the Victoria Falls, a magnificent site and such a marvel to gaze upon. This is why it is one of the Seven Natural Wonders of the World and the only one on the list from Africa.

As the Convention & Cultural Partner of ITB Berlin, 2018, Zambia is presenting its many natural and cultural attractions to the visitors of ITB Berlin in entrance area 21. Its culture is diverse and vibrant. With 72 different tribes living in harmony, the destination boasts of over 50 traditional ceremonies annually. At 53 years of independence, Zambia continues to lead by example as a beacon of peace in Southern Africa, an asset that counts as a very safe travel destination.

Hall 21e / Stand 101

Hall 4.1 / Stand 201