Sustainability Underpins Tourism for Dominican Republic

Whale whisperers and nature specialists at ITB Berlin to support nation’s promotion

We asked Petra Cruz, Director Europe at the Dominican Republic Tourist Board what will be new at ITB Berlin 2018.

At ITB 2018, we are launching the new campaign “I Like it”, in German „Gefällt mir”, in print media, in videos and Out of Home. This campaign shows the wide Spectrum of our tourism segments and regions.

How is tourism evolving in Dominican Republic?

The economic growth of my country is influenced enormously by the tourism. 2017 we had 6.2 million guests, 265,398 out of Germany, an increase of 2,35%. This represents 35% of the entire economy of the Dominican Republic. Currently we provide 80,000 Rooms to our guests. We had also a record in cruise tourism, plus 36% compared to 2016. The economic growth of the Dominican Republic is the strongest in the Caribbean and Latin America.

What are you doing to attract high-end tourism?

Focused on the luxury segment for years, we provide a range of new exclusive boutique hotels in Punta Cana, La Romana, Puerto Plata, Samaná and Santo Domingo. The number of flights from the German speaking market to several airports of the Dominican Republic are very comfortable. Our winter flight plan until April offers 38 direct flights and 163 flights with one stopover in Paris or Madrid. In summer, we will have 21 direct flights and 105 stopover flights. The quality of our gastronomy is in our focus as well, because great travel experience is always related with good food.

Can you give detai ls of sustainable initiatives that have been, or that are being implemented?

With 30 integral national parks and nature reserves, sustainable tourism is one of our major targets. Thousands of whales spend their time every spring in the Bay of Samaná to give birth. This is the highlight of our successful online campaign http://www.wal f luesterer.de, in English “Whale Whisperer”. For eight years we have invited a special and elected person, followed by German speaking media, to Samaná to promote this natural spectacle. Marlene Rybka, whale whisperer will talk about her experience. Elmar Mai, biologist, journalist and enthusiastic connoisseur of the nature reserves of the Dominican Republic, will refer from his trips. Marion Hammerl, President of Global Nature Fund will speak about biodiversity, sustainable tourism and nature. She will also present our common project. You can meet all three speakers at ITB 2018 on March 8th, 12:00 – 12:45pm in hall 4.1

Hall 22a / Stand 100


Photo: Petra Cruz – Director Europe Dominican Republic Ministry of Tourism Dominican Republic Tourist Board in Frankfurt