Mecklenburg-Vorpommern is ITB’s 2018 destination partner. With its pristine whitesand beaches along the Baltic Sea, its medieval historical cities, its fairy-tale style castles, its traditional fishers’ villages, the land, located in north-eastern Germany, has all the assets to seduce international travellers.
In 2017, the region recorded its secondbest year to date with total tourist arrivals reaching 7.53 million travellers, slightly down over the record of 2016. However, international travellers grew by 0.6% representing 0.38 million arrivals. Mecklenburg’s largest inbound markets were from the Netherlands, Switzerland and Sweden. Total overnights last year reached 29.75 million, down by 1.8% with occupancy reaching on average 35.1%. Hotels overnights were down by 0.6%.
Best performing destinations last year were cities. The two medieval Hanseatic cities of Wismar and Greifswald saw overnights jumping by respectively 15.9% and 14.3% while both Rostock and Schwerin saw overnights growing by 1.5%. Rostock is expected to pass for the first time this year the 2-million overnighters’ mark. However, both cities of Stralsund and Neubrandenburg recorded a slight decline in total overnights last year.
MECKLENBURG VORPOMMERN’S ITB BERLIN PRESENCE
- Under the theme “The Spirit of Nature”, Mecklenburg- Vorpommern is present with a booth of 400m2 with 26 exhibitors (Hall 6-2a). A large outdoor area will also bear two of the Land’s most iconic tourism sites, Schwerin Castle and Rügen’s chalk cliffs.
- The Tourist Association of Vorpommern introduces a bike theme route following the footsteps of romantic painters Caspar David Friedrich, Philipp Otto Runge, and Friedrich August von Klinkowström. The so-called “Route of North German Romantic” runs between the towns of Wolgast and Greifswald.
- New holiday homes on the island of Usedom will open in 2018 including 15 traditional buildings on the edge of Zirchow in the midst of the Usedom Island Nature Park.
- A gallery dedicated to Romanticism is currently being added to the Pomeranian Landesmuseum in Greifswald, honouring the heritage of German painter Caspar David Friedrich, considered the father of romanticism. The opening is scheduled for 2019.
THE GLASS CLASSROOM
The “Glass Classroom” will also invite visitors to take a look inside in Hall 4.1. There will be presentations by various facilities in which families with children are welcome guests and whose products are based on sustainability.
In Hall 21b (Medical Tourism Pavilion), Mecklenburg-Vorpommern will be highlighting its attractions as a health state with its project “Healthy MV” together with four exhibitors.