Las Vegas Continues to Diversify and Expand the Visitor Experience


Virtual reality, billions of dollars’ worth of new projects and new nonstop routes add to the destination’s portfolio

Las Vegas recently launched the first and only destination virtual reality art program, Vegas: Alter Your Reality (VAYR.) We asked Michael Goldsmith, VP of Marketing, Las Vegas Convention and Visitors Authority (LVCVA) to tell us more about this technology, as well as what else is new in Las Vegas.

This past December, we introduced a unique VR experience called Vegas: Alter Your Reality (VAYR) and we are excited to bring this technology for ITB Berlin.

For VAYR, five distinguished, international artists created their unique interpretations of Las Vegas, which were then transformed into vibrant and immersive content pieces, ultimately presented as a virtual reality art collection that consumers can enjoy anywhere in the world.

What can attendees expect from the Las Vegas booth at ITB Berlin this year?

Joining us this year are our partners from various resorts and industries in Las Vegas, including: MGM Resorts, Caesars Entertainment, Wynn and Encore Las Vegas, The Venetian and The Palazzo Las Vegas, Cirque du Soleil, Papillion Grand Canyon Hel icopters, Nevada Division on Tourism and Destination Las Vegas Group. In addition to our stand partners, we are able to bring the entire destination with us thanks to our Vegas Interactive display, an interactive video wall that allows users to access detailed visuals and information about hotel, entertainment, convention and event spaces through the power of touch-screen technology.

2017 was a record year for domestic and international flights arriving at the airport in Las Vegas – to what do you attribute these increases?

In 2017 McCarran International Airport welcomed 48.5 million arriving and departing passengers, making 2017 the busiest year in the airport’s nearly 70-year history. We are excited to see our direct service continue to expand and add further accessibility to the destination. Our current direct service from Europe includes British Airways from London Heathrow, Norwegian Air from Stockholm, Oslo and London Gatwick, Edelweiss from Zurich, Condor Airlines from Frankfurt, Eurowings from Cologne, Thomas Cook from London Stansted, Manchester and Glasgow and next month we will add to this list as we welcome new direct service from Munich to Las Vegas with Eurowings.


What does the future hold for Las Vegas’s tourism industry?

Continued confidence in Las Vegas is demonstrated by more than $14 billion in current, planned or announced projects in the next few years, including Wynn Paradise Park, The Park MGM and Resorts World Las Vegas.

Las Vegas is constantly reinventing itself and the Las Vegas Convention Center’s expansion into the Las Vegas Convention Center District is doing just that. The expansion will add 1.4 million square feet to the existing 3.2 million square foot campus and include 600,000 square feet of new exhibit space, corresponding meeting rooms, pre-function space, service and support areas that will expand the options and offerings for conventions and delegates. The Las Vegas Convention Center District is not only an investment for the convention center but for the city to fill rooms, restaurants, entertainments venues and more. The city means business and we are seeing that through new meeting space all over, such as Caesars Entertainment’s development of Caesars Forum, a 550,000-square foot conference center opening in 2020, and MGM’s $130M initiative to expand the MGM Grand Convention Center bringing the total to 850,000 square feet. These projects won’t just grow our record-breaking convention attendance but will continue to grow visitation throughout the destination, which will ultimately benefit increased room occupancy.

Photo: Michael Goldsmith Vice President Marketing, Las Vegas Convention and Visitors Authority (LVCVA)