Canada Goes “Over The Top” To Woo Chinese Tourists

Since the launch in December by Canadian Prime Minister Trudeau and Chinese Premier Li Keqiang of the 2018 Canada- China Tourism Year, excitement has been picking up about prospects for the project.

The announcement of the official launch of the Canada- China Tourism Year (CCTY) brings fresh excitement to Canada’s tourism industry, which has been preparing and continues to prepare for further increases in Chinese tourism, as set out in the government’s New Tourism Vision (NTV). Chinese tourism to Canada has grown by an average of 20% annually since 2011, and Canada welcomed an estimated 750,000 Chinese travellers in 2017. China is Canada’s third largest inbound market, and with continued growth could supersede the UK and take 2nd position in just a few years.

Meanwhile, the government of Canada has announced the official opening of 7 new Visa Application Centres (VACs) across China. These VACs will be instrumental in the fulfilment of the goal to double Chinese visitation laid out in the New Tourism Vision. VACs will be located in the following cities in China: Beijing; Chengdu; Chongqing; Guangzhou; Hangzhou; Jinan; Kunming; Nanjing; Shanghai; Shenyang; Wuhan.

It has also been announced that UnionPay is to be accepted for payment processing in 2018.

In a statement, Marcela Diaz, Director of Public Affairs and Communications for the Tourism Industry Association of Canada (TIAC), said, “With a rapidly growing middle class and an increasing appetite for travel, VACs in more areas of China will make it easier for potential Chinese travellers to make Canada their destination of choice. Entering these new markets will mean more visitors, more spending, and further growth in Chinese visitors. Chinese visitation to Canada is up 10.6% in the first 8 months of this year, and is second only to the UK as one of our largest overseas markets… This announcement is a step in the right direction in achieving the New Tourism Vision’s stated goal to double Chinese visitation by 2021”

Hall 3.1 / Stand 39