Hotel technology provider Avvio, which claims to have the world’s first booking engine powered by artificial intelligence, is part of a workshop at ITB Berlin.
Ian Sloan, Vice President of Client Strategy at Avvio, will speak at the workshop, which is called ‘Making the most of your booking engine: personalisation, pricing and seamless guest experience’, and takes place at 2pm on Thursday, March 8.
Mr Sloan said: “The world has changed; the days when the same customer experience can be given to everyone are gone. Netflix, Uber and Spotify have set the bar so high that most of us consider that level of personalisation to be normal.
“If I have already made a booking and I come back to the site and you look like you’ve never seen me before, it’s a lousy customer experience. We can’t continue providing the same messages through a ‘one-size-fits-all’ hotel website or booking engine”
Hall 6.1 / Stand 136
Photo: Ian Sloan Vice President of Client Strategy, Avvio