Tallinn Heralded as Best Value Destination

For the first 11 months of 2017, the amount of foreign tourists to Estonia increased 5% compared to the same period of 2016. The majority of visitors came from neighbouring countries including Finland, Latvia and Russia, but the biggest increase has been from long-haul markets, mainly China and Japan. We asked Tarmo Musto, Director for Tourism Development at Enterprise Estonia, what the country will be showing at ITB Berlin in its Centenary year.

In ITB Berlin there will be a great mix of different Estonian regions, companies who offer transport and accommodation, also incoming- services. In celebration of the centenary, Estonia is sharing its uniquely beautiful language with the world. Play the game at the Visit Estonia stand at the ITB and try to pronounce Estonian words like küsimusi (question) and jäääär (edge of the ice) and enter draw to win a free trip for two to Estonia.

Tarmo Musto.png

Director for Tourism Development at Enterprise Estonia

How is the tourism infrastructure evolving over time?

We have good holiday opportunities for all tastes: within some hundred metres in Tallinn Old Town you can stay in a hotel where the English Queen stayed during her visit to Tallinn – or in a backpacker’s hostel. You can choose a luxurious manor spa in countryside – or stay overnight free of charge in a cosy romantic hut, provided by State Forest Management Centre. Tallinn, meanwhile, has been named the number one best value destination in the world to visit in 2018 in Lonely Planet’s Best in Travel.


What are the key highlights for tourists in Estonia?

We have more than 2,000 picturesque islands and sea border prevails to border on the land, also sea tourism is a key motivation to travel here.

What does the future hold for Estonia’s tourism industry?

Recently, 15 million was recently given by the Estonian Tourist Board to develop new family attractions. The requirements were to motivate repetitive visits and to have the ability to be the main motivation of the trip in neighbouring markets.

Hall 18 / Stand 127