The i-SITE network has released a Chinese version of their popular New Zealand touring map for the first time. The map is designed to support the more than 400,000 visitor arrivals from China each year, providing key targeted driver safety information. The touring map will equip Chinese visitors with detailed information about driving on the left side of the road, driving to the conditions, wearing seatbelts, giving way, overtaking and potential hazards.
MILLENNIAL TRAVELLERS DRAWN TO AUTHENTIC CULTURAL CONNECTION
Tourism New Zealand and Contiki have joined forces to promote New Zealand as a place with unique and authentic cultural connections.
The origins, meaning and importance of the haka are powerfully told in the partnership’s main piece of content – a moving video showcasing the haka but also the warm manaakitanga (welcome and hospitality) for which New Zealand is known. The video launched on 19 January and racked up over 194k views along with an impressive 2,000 shares within three days.