The latest trends and developments in business travel – Focus on the impact of digitalisation and globalisation.
Under the heading of “Business travel 4.0: dynamic, digital, disruptive”, this year’s ITB Business Travel Forum will be taking place on 8 March 2018 in Hall 7.1a, Room New York 2. Visitors can get first-hand knowledge and practical information on the latest business travel trends here. This year’s exclusive partner is the German Business Travel Association (VDR). Admission to the forum is free for visitors to ITB Berlin.
Digitalisation and globalisation are triggering ever-shorter innovation cycles, which is a challenge that the business travel market must actively confront. Thus, the VDR Business Travel Forum at the ITB Berlin Convention will be giving visitors an insight into tomorrow’s work environment and the next generation’s travel behaviour.
Under the heading of Business Travel : Completely Digital! Florian Storp, vice president, Central Europe at American Express Global Business Travel, will demonstrate what the industry can learn from young people’s travel and consumer behaviour and how digitalisation must positively affect business travel. Taking concrete examples, he will illustrate how travel management companies and customers are confronting the challenges.
Afterwards, Ludger Bals of The Travel Consulting Group and Dr. Engelbert Wimmer, founder and CEO of e&Co. AG will be talking to Christopher Bergau, head of Strategic Partnerships DACH, airbnb about disruptive business models and digital “attackers” who are increasingly taking aim at the travel industry. In theory, the travel manager of the future must forfeit his role as a static departmental salesman and become a pro-active innovation scout and manager of digital ecosystems.
“His word shall be heard”: together with the audience Marcus Scholz, management executive at Europcar Deutschland, will enter a new world in the Internet of Things. He will show that Alexa Echo and Alexa Show can already be used to manage services with one’s own voice. Thus, travellers can already use voice control to hire a car, change their booking dates or cancel reservations.