ITB Berlin has joined the Adventure Travel Conservation Fund (ATCF), an international non-profit focused on funding on-the-ground conservation projects around the world.
Soraya Shattuck, ATCF’s Executive Director, said ATCF provides members in the travel and outdoor industry an avenue to directly support projects that are critical to protecting the future of adventure travel.
Ms Shattuck said: “We are thrilled to have ITB join as a member of the ATCF and demonstrate its commitment to the conservation of these unique environments, cultures and communities that travelers value.”
Rika Jean-François, ITB’s Commissioner for Corporate Social Responsibility, added: “We, at ITB Berlin, are very active in bringing responsibility into the DNA of tourism: ATTA has been a strong partner of ITB since many years. It is a perfect match for us to also support ATCF”.
Hall 4.1 / Stand 215