Croatia’s Capital Stepping Out @ ITB Berlin

Exclusive Interview – Martina Bienenfeld – CEO Zagreb Tourist Board

With a new passenger terminal at Zagreb International Airport, free wi- being trialled on the city’s trams, and growth of the famed INMusic Festival, Zagreb is a trending European city. We asked the city’s tourist board CEO, Martina Bienfeld how the statistics are evolving…

In 2017, 1,289,944 visitors made 2,283,478 overnight stays in Zagreb. This marks an increase of 17% in arrival and 15% in overnights and the majority of visitors came from South Korea, USA, Germany, Italy and China. The largest growth market was the UAE market which marked the increase of 106% in overnights and 98% in arrivals.

What promotional activities and infrastructure are underpinning this growth?

Zagreb Tourist Board’s work is focused on online and offline marketing, publishing promotional brochures, providing tourist information for visitors of Zagreb, participation at trade fairs and organisation of workshops and familiarisation trips for journalists and tour- operators. To this end, we are supporting many city events and investing in the development of new products intended for the enrichening of the tourist offer.

What new things can we see on your stand at ITB Berlin?

This year, Zagreb Tourist Board is focused on the promotion of events and exhibitions such as Festival of Lights Zagreb (March), exhibition Hermitage in Zagreb (April- July), Design District Zagreb festival (June), INmusic festival (June), Zagreb Classic festival (July), Courtyards (July) that, in our opinion, are a strong motive for a cultural and city break trip to Zagreb. Besides that, we will present the offer of medical tourism in Zagreb that we are currently developing.

How important is ITB Berlin as a global platform for your DMO and individual exhibitors?

For the Zagreb Tourist Board, ITB Berlin represents not only a great platform for presenting our current offers, but is also a knowledge hub where we can get new insights on global trends and innovations in the tourism industry.

Hall 1.2 / Stand 214


Photo: Martina Bienfeld, Zagreb’s Tourist board CEO