Recognising the increasing popularity of adventure and sport travel – a segment of the travel industry that is growing strongly – this year’s ITB Berlin features a special zone in Hall 4.1.
The hall design, with intricate decorations, as well as events, features an obstacle course and adventure stage, that will enable the spectacular presentation of products, services and concepts in a lively environment.
At ITB Berlin, under the banner of ‘Adventure Travel, Responsible Tourism’, this zone will provide an international forum for sustainable tourism. New trends will be highlighted as well as the facets of ecologically-friendly, socially responsible tourism. The focus is on travel which facilitates experiencing nature and discovering personal insights of the host country’s culture, while simultaneously making a contribution towards environmental protection and the well-being of the population.