Expedia Affiliate Network launches “Deals Finder” to drive partners’ online conversion rates and increase brand loyalty
Expedia Affiliate Network, or EAN, leveraged the setting of ITB Berlin to launch “Deals Finder”, a new tool which surfaces the best available hotel deals for partners to power their marketing campaigns, driving online conversion and increasing brand loyalty.
EAN, who were exhibiting in Hall 9 at ITB Berlin, are thus partnering with hundreds of businesses across 92 countries, giving them access to accommodation and supporting them with the expertise and technology to help their travellers find the best hotels for their next trips. EAN Deals Finder, available as an additional tool to EAN partners, is now home to all of EAN’s 650,000+ hotel deals available up to 18 months ahead of booking date.
EAN Deals Finder aims to be a simple user interface designed with advanced ltering features, including star rating, percentage discount and customer travel dates. The best hotel deals can then be used to power the partner’s merchandising activities, such as email campaigns, banner advertising and landing pages.
Ariane Gorin, Senior Vice President and General Manager, EAN brand, says: “Research shows that one of the top reasons people sign up for emails is to access discounts , which makes effective merchandising crucial in driving conversion and brand loyalty. EAN Deals Finder allows our partners to easily surface the type of deals their travellers are searching for, driving higher conversion and higher customer retention. EAN’s ability to provide leading rates and availability is testament to the reach of our global lodging supply teams and our relationship with hotel partners across the globe.”