Slovenia – Sustainability Drives Strong Interest

Having convened a successful panel on sustainable tourism in Slovenia on Day 1 of ITB, the Slovenian stand became a further focus for this theme when it hosted – in collaboration with other Danube nations – 400 media and B2B guests to promote ecotourism in the region.

Also on Day 1, Slovenia was declared the winner of a National Geographic World Legacy Award for sustainable tourism. “We are really proud that National Geographic recognised our hard work in this field,” said Rebeka Kumer Bizjak, Global PR Manager for the Slovenian Tourist Board. This led to a strong uptick in general business at the Slovenian booth. “Comparing to the last year, our co-exhibitors and tourism companies believe there has been more interest in terms of B2B,”said Bizjak.

She added that the ‘Healthy Waters’ wellness and spa resort campaign linked to Slovenia’s numerous thermal springs was another popular focus, while there was related ongoing interest in Ljubljana’s designation as European Green Capital in 2016.