Lufthansa Group: It’s All About Individuality and Digitisation

Germany’s national carrier is heavily investing to help its customers in fulfilling their travel wishes and shaping their trips according to their needs. The big IT revolution is on, as highlighted during the group’s traditional ITB press conference.

People make choices and take decisions in every step of their life. And they want to have the same discretionary power of decision when travelling on an airline: and Lufthansa is following suit, as highlighted during ITB Berlin, by Harry Hohmeister, Member of the Lufthansa Group Executive Board and Heike Birlenbach, Senior Vice President Sales Lufthansa Hub Airlines. Between now and 2020, the German air transport group will invest €500m in the development and improvement of personalised digital offers alone. Whether above the clouds or on the ground – the Lufthansa Group is reacting to customer preferences with tailor-made digital offers.

“We offer our clients state of the art technology to respond to their requests and provide them with the best possible support for their journeys. This is what I call ‘Premium’ not only because of the offered comfort but also because of individualisation” said Hohmeister.

For distribution partners, Lufthansa will further simplify the booking platform to integrate also all fares and special offers. “We for example offer from now combined fares- full fare or discounted ones-as we propose now this option for all countries in Europe”, said Birlenbach.

An exclusive information during the ITB was the announcement of a brand-new business class with the delivery of the first Boeing B777X from 2020. Another revolutionary product will mean passengers will be able to control their seats wirelessly using their own smartphones or tablets. The position of the seat as well as the in flight entertainment will then be the hands of their users… No longer science fiction, but soon-to-be reality!