Jakarta Tapping New Potential Markets

In a booth featuring performances from elaborate Javanese dancers, Jakarta had a vibrant and colourful presence at ITB Berlin 2017.

The Jakarta City Tourism and Cultural Office started coming to the world’s largest travel show a decade ago, but the city government is now committing the budget to ensure regular participation – especially after Indonesia grew its visitor numbers to around 12 million in 2016, an increase of more than 10% on the previous year.

“I’m so happy with the show,” said Sherly Yuliana of the JCTCO. “The travel agents in our Jakarta booth have found many new potential markets,” she added. “We have registered Jakarta in the virtual market and have accessed many potential buyers here.”

Yuliani said the goal this year has been to increase the share of European visitors as most come from Asia and Australasia.

PHOTO – TOP OF PAGE:  Sherly Yuliana and Agung Sudira of the Jakarta City Tourism and Cultural Office