There was unprecedented participation from co-exhibitors at the Georgia stand this year, with a new location in Hall 17 and the interest among the Georgian travel industry was undaunted.
“We have a huge interest from Georgian side to come and find new partnerships, for us it’s very important to promote Georgia in Germany,” said Daria Kholodilina, Coordinator, Brand Development, Georgian National Tourism Administration.
In addition to three new low cost direct flights between Germany and Georgia via Wizz Air, wine tourism was a major focus among the Georgian co-exhibitors, especially tours timed for the grape harvest in late summer and autumn. “Wine offers a lot of authentic, local experiences,” said Kholodilina. “Georgia has its own wine culture which is 8,000 years old, and our wine technology is patented and recognised by UNESCO as world heritage.”
Georgia was also promoting the 3rd Euro-Asian Mountain Resorts Conference in Tbilisi this April 4-7.
PHOTO – TOP OF PAGE: Daria Kholodilina – Coordinator, Brand Development, Georgian National Tourism Administration