Pleasure Travel Is Our Name

Genussreisen recognises the need for authenticity, personalisation and exclusivity

Managing Director of Genussreisen – a German tour operator based in Munich – Beatrix Schell spoke to ITB Berlin News about what she is seeking at ITB Berlin 2017:

Genussreisen is truly a specialist for authentic, money-can ́t-buy experiences with regards to high- end culinary tours mixed with the right portion of historical and cultural highlights for FIT ́s and for groups. I am visiting the ITB to meet new suppliers like hotels and DMC ́s in those destinations where we already offer tours, but also in those countries to which we would like to expand with new products.

Which destinations are you mainly interested in?

Since most of our tours take place in Europe, I am of course looking for new travel ideas in these destinations. At the same time I am keen to discover new and fascinating destinations with magical places that combine culinary variety, authentic traveling experiences with exceptional hotels. This year we want to expand our portfolio and offer new tours towards South Africa, Argentina and Chile but also a few other destinations on the Asian continent.

What general trends are you noting in terms of consumer demand?

Exclusive journeys, specialised to travellers’ needs are more relevant than ever. The target group of travellers seeking high-end products does not de ne luxury based on material factors. It is all about memories, to experience something real, authentic and unforgettable on a premium quality level. Genussreisen already provides an assorted variety of authentic tours for gourmet food enthusiasts. Our company is active in the fastest- growing travel segment according to the recent research results as per the Society of Consumer Research (GfK).

How important is ITB Berlin as a source of business and inspiration for you, and why?

The ITB is very important for our strategical development – many valuable and pro table business contacts will be developed at ITB’s networking events and meetings.